Gigabyte targets portable device shipment goal of 200,000, says paper

Gigabyte Technology expects its portable device shipments this year will increase to 150,000-200,000 units, according to a Chinese-language Apply Daily report citing company chairman, Dandy Yeh. The company will focus more on devices with panel sizes smaller than 10-inches including UMPC (ultra mobile PC), MID (mobile Internet device) and basic notebooks, Yeh added.

With the standard notebook market over competitive, Gigabyte will focus more on small- and medium-size panel devices to suit client demand. Basic notebooks will focus on adopting 7- to 9- inch panels, while pushing price and unique functions as the main selling points. UMPCs will focus on 7-inch panel-based sliding case devices. The company will also cooperate with telecommunication vendors to push out MID products with 5-inch panels and 3G communication functions, added the paper citing Richard Ma, vice president of the company, adding that the company also aims to enter the China retail market with its notebook products.

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