After the success of the Bluetrek™ Bizz, ModeLabs Group (Paris:MDL) today announces the launch of the Bluetrek™ Metal, an ultra slim, ultra light Bluetooth™ headset. This new headset confirms the innovation strength of the group with regards for their Bluetooth™ activities, by offering differentiated products with high added value.
The Bluetrek™ Metal is a Bluetooth™ headset whose main used material is metal, it is extremely thin - 4mm thickness – and very light; its weight doesn’t exceed 5.5 grams. Its battery life lasts up to 5 hours in talk mode, and more than 7 days in sleep mode.
This innovation was very well received by professionals and retailers alike, during its early presentation at the CeBIT and the CTIA. The Bluetrek™ Metal is part of the Bluetooth™ products line developed by ModeLabs Group: the Bluetrek™ Bizz (3 in 1 USB headset), the Duo Stereo (mono and stereo headset) or even the X3 (water, shock and dust proof). Those products are already distributed by leading mobile phones retailers, and well known by consumers.
The Bluetrek™ Metal launch illustrates the renewal of ModeLabs Group’s line of accessories, and more generally the reorganization of its Bluetooth™ business in terms of engineering and sales. It also reaffirms the expertness and know-how of the group in that area.
Those technological advances are a testament to the ModeLabs Group R&D teams working on such a competitive market. « Thanks to the use of metal, ModeLabs engineers rose up to the challenge of making an ultra-thin, slick designed and firmly modern Bluetooth™ headset. The Bluetrek™ Metal is discreet thanks to its comfort and extremely light weight, and suits perfectly the current consumers expectations. It proves once again the innovation ability of the group, both with the used materials and the design and technologies it was able to conjure » explains Henri-Nicolas OLIVIER, CEO of ModeLabs Technologies.
The Bluetrek™ Metal will be commercially available everywhere in France in June, and in Europe as well.
Price : 39 euros (aluminium black+silver version) and 49 euros (silver stainless steel version)
About ModeLabs Group
ModeLabs Group, designer of made-to-measure mobile phones and telecom distributor, is a new generation player in the mobile phone sector. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and brands.
Thanks to the combination of its marketing expertise and its technological know-how, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.
Its activities are organized around two poles:
ModeLabs Distribution, specialist in the distribution of mobile telephones and accessories and the number 1 in France.
ModeLabs Conception, for design and development activities relating to tailor-made handsets and innovative technological products in the Bluetooth sector.
ModeLabs Group is listed on the Euronext-Paris Eurolist
(code "MDL", code ISIN : FR0010060665, SBF 250).
www.modelabs.com
Bluetrek® is a brand registered by ModeLabs Group.
It offers a Bluetooth™ line of innovating and universally compatible products since 2001. They are sold by leading mobile operators and retailers in more than 40 countries worldwide.
www.bluetrek.com
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