Wednesday, August 12, 2009

New Jalou™: irresistible compact fashion phone with JP-8.4 and Project Capuchin API

At just 73mm long and 84 grams, Jalou™ is a new ‘little jewel’ in Sony Ericsson’s style portfolio, and is our smallest clamshell phone to date. Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge in 2010. Jalou is aimed at teenage girls and women who are style conscious.

Jalou has a 2 inch TFT display, resolution 240 x 320 pixels (QVGA) and 262K colors.

Jalou may be small, but is MSA compliant and belongs to the JP-8.4 sub-category which is differentiated from previous JP-8 sub-categories by including the Project Capuchin API.

Features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites. There is also a Mirror Key to use the camera and screen as a mirror, and a WalkMate step counter to keep track of distance travelled while out shopping.

Jalou by Dolce&Gabbana is a limited edition with exclusive fashion content, rose colour, packaging and extra design features in real 24 carat gold plating.

“The new Jalou and Jalou by Dolce&Gabbana are all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “It was a pleasure working with Dolce&Gabbana and we achieved a beautiful handset without compromising on style or content. Jalou by Dolce&Gabbana has all the great features of Jalou but with added special elements such as 24 carat gold plating and exclusive Dolce & Gabbana content. It’s the handset for someone who wants that something extra. Both handsets are perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because they have a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black. Jalou by Dolce&Gabbana will be available in selected markets in the fourth quarter 2009 exclusively in the colour Sparkling Rose.

No comments:

Post a Comment