Enhanced data services now available to IDEA Cellular subscribers

Nokia Siemens Networks implements device management for improved GPRS connectivity in nine new circles* across the country.

Mobile operator IDEA Cellular now offers enhanced data services and improved internet connectivity to its subscribers across 20 operating circles. The operator has deployed Nokia Siemens Networks’ Device Management to ensure seamless GPRS services in these circles.

Nokia Siemens Networks‘ Device Management provides a better experience for subscribers by automatically correcting errors and automating the provision of specific services. With its remote lock and wipe capabilities, it also increases device and data security for IDEA Cellular subscribers. Device Management also provides real-time customer insights to the operator for rollout of customized services.

“More and more people are using their mobile phones, rather than computers, to surf the Web so it’s important that our subscribers enjoy seamless data services so that they can stay connected,” said Anil Tandan, Chief Technology Officer, IDEA Cellular. “Nokia Siemens Networks Device Management solution and consulting services help us achieve this, while reducing costs.”

“Data services provide a big business opportunity to operators, especially in a market like India where the average revenues per user (ARPUs) are among the lowest in the world,” said Urs Pennanen, Head of India region, Nokia Siemens Networks. “Therefore, it’s not only important that they provide a faster access to data services but also introduce new services according to customer preferences.”

Nokia Siemens Networks provided pragmatic and vendor-agnostic consulting services to IDEA Cellular to help it better understand the capabilities of new services and business opportunities. Nokia Siemens Networks Services team seamlessly integrated the Device Management into Idea Cellular’s network, while managing new processes, business models, technologies, systems and devices effectively.

About IDEA Cellular Ltd
IDEA Cellular Ltd. is a leading GSM mobile services operator with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator with 98% coverage of the telephony potential of India, along with NLD and ILD operations. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com