Seeing smart phone market momentum was solid, Asustek (Asus) decided to Windows Mobile this year, but also at the same time pressure Po Android operating system.
ASUS personal mobile devices, Business Unit Vice President and General Manager Lin Zongliang today (20) that the launch scheduled for this year 4 to 5 phones, Windows Mobile with Android operating system has a total global shipment target of 1 million units, estimated Android operating system could account for half of the weight. Garmin-Asus brand, the first Android phone is scheduled for today (10) listed in the second quarter. He said that ASUS will not favor either side. Windows Mobile business customers still have a high degree of acceptance, while Android is an open platform, available for free download applications and other features are ASUS can play space.
Location or market segment in terms of price, the Asus also said it would not deliberately make the distinction. "Garmin-Asus phones will have a consistent position, will not play the highest price or the top-specification products; but in the mainstream market, Asustek will produce the most powerful products meet the challenge," said Lin Zongliang.
ASUS in the last (09) years in February announced a partnership with Garmin alliance together to build a function to navigate the demands of the smart phones, and using Garmin-Asus as a brand name. G60 and the M20 last year, has launched two products, respectively, using Linux and Windows Mobile operating system. In the part of the Android platform, compared to other smart phone vendors such as HTC (HTC), Acer (Acer), Samsung (Samsung), Motorola (Motorola) and so on, last year, Asustek's attitude appears less active, product launch slower pace.
In addition, ASUS introduced this year, the first smart phone M10, is still Windows Mobile platform. Its emphasis on using the latest 6.5.3 version (code-named Maldive) operating system, there are more easily with a finger operated user interface, and declared that there are in-class maximum CP values. Have to wait for the second quarter, the Asus only brought out the first Android phone, and as this year, after a second wave of follow-M10 main types of planes. Introduce a speed of about one quarter will be two kinds of mobile phone platform, time to market staggered, presumably to avoid fighting amongst ourselves.
Whether the first Android phone with Google Nexus One will use the same version of operating system, Android 2.1, ASUS said that is still under assessment.
More and more manufacturers to use Android, but the proportion of higher and higher, Windows Mobile clearly need to accelerate the pace of updates. According to Gartner predicts that by 2012, Android smart phone operating system in the global market share will reach 14.5%, becoming the world's second only to Symbian. Android phones will be sold worldwide is expected to reach 75 million.
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