HTC expects falling profits and production of cheap models

HTC in the first quarter of 2013 has failed to demonstrate a significant improvement in their financial situation. Within the company and independent experts suggest reducing revenue at the beginning of this year. Its volume is estimated at between 1.7 and 2 billion U.S. dollars by the company, whereas the expert survey conducted by Reuters gave out at the level of $ 2.1 billion on average. For comparison, the actual revenue for the last quarter of 2012 was $ 2 billion, a year ago in the first quarter, HTC managed to earn 2.2 billion. Further fall gross profits. He is scheduled at 21-23% in the first quarter, while for the fourth quarter of last year was achieved in 23% of the index. Operating profit will remain either at the end of 2012 (1%) or decline to 0.5%. Against this backdrop, the company expects to return to growth by the potential of emerging markets and the withdrawal of the market cheaper models. The financial director of the China division HTC, commenting on the negative outlook for the first quarter, said that steps would be taken, changing the range of the company. If up to now focused on HTC smartphones from medium to high price segment, the 2013 budget and will be a model. He expects the smartphones priced below 2,000 yuan ($ 320), that is cheaper than most budget proposal now. But in ultrabudgetary segment producer also fall will not be - the minimum possible value is determined at 1000 yuan.