Friday, December 26, 2008

Video: Samsung Mobile Takes to the Skies to Attempt Guinness World Record for Fastest Text Messaging While Skydiving

Team of Pro Skydivers Text Message During Freefall outside Los Angeles to Give New Meaning to XTREME TEXTING

DALLAS, -- Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving." A team of professional skydivers text messaged while freefalling from 12,000 feet outside the Los Angeles city limits at the Samsung Mobile XTREME TEXTING event. The team of 10 skydivers used a variety of Samsung Mobile messaging phones during this challenge, including the Samsung Propel(TM), Samsung Gravity(TM), Samsung Rant(TM), Samsung Alias(TM) and Samsung Messager(TM). Samsung Mobile created XTREME TEXTING as a unique way to promote its new lineup of text messaging phones.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/samsung/36347/

The challenge was not easy. The high-flying daredevils had to accurately text message the phrase:

"The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human." The skydivers had only one minute to text message the phrase while freefalling before pulling their parachutes and gliding to the ground.

Once all 10 skydivers were safe on the ground and their phones were checked for accuracy, the video shot by two aerial videographers and two additional videographers on the ground was sent to Guinness World Records(R) in London for official judging.

"Fastest Text Messaging While Skydiving" will be a new entry into Guinness World Records database if successfully attempted. It will join the current record for "Fastest Text Message" currently held by Jeremy Sng Gim (Singapore), who typed the prescribed 160-character phrase on his mobile phone in 41.40 seconds on February 24, 2008.

About the Samsung Mobile phones used in this event:

Samsung Propel(TM) -- Stylish, vertical slider phone with full QWERTY keyboard, multiple messaging options and video share. Available in four different vibrant colors.

Samsung Gravity(TM) -- Colorful horizontal slider packed with full QWERTY keyboard, multiple Instant Messaging options and Web surfing access.

Samsung Rant(TM) -- Smooth horizontal slider with full QWERTY keyboard, GPS navigation and MP3 player. Available in three different colors, including purple.

Samsung Alias(TM) -- Unique dual-hinge messaging phone with full QWERTY keyboard, 1.3 megapixel camera and full portfolio of voice activation capabilities.

Samsung Messager(TM) -- Sleek, horizontal slider phone with full QWERTY keyboard, full Bluetooth profile support and pre-loaded games including "Street Fighter II Champion Edition(R).

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

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