Rome, – Ana Ivanovic (world female number seven) and Victoria Azarenka (world female number nine), two of the most talented tennis players on the Sony Ericsson WTA Tour, celebrated the Internazionali BNL d’Italia (Foro Italico - May 3 - 9) with a unique stunt comprising of Ivanovic and Azarenka playing tennis on a custom made, mini-tennis court situated on the roof of the gorgeous Villa Miami with St Peter’s Church as a backdrop before the start of the tournament.
This incredible view created a fantastic and unusual picture for a unique shoot with the two tennis stars as protagonists.
The partnership between Sony Ericsson and Sony Ericsson WTA Tour represents a solid and unique alliance which has given fresh energy, including glamour and style to a sport that is loved by many passionate people throughout the world.
Ana Ivanovic said: 'Sony Ericsson always comes up with fun and different things for us to do to promote our sport and this villa was a beautiful location. I love Rome and the city looks amazing from up here. I hope the weather stays as good as this all week!'
Victoria Azarenka underlined: "I saw some of the photos the other girls did in Doha with the Sony Ericsson desert tennis and was really hoping I would have a chance to be able to do it too, so it was great for me to be a part of the photo shoot in such a beautiful city like Rome. I had so much fun doing this before the tournament starts, and I am really looking forward to playing in Rome."
Sony Ericsson is able to activate the ‘lifestyle factor’ through the tournament, which in turn help to widen its appeal in the multimedia age and take tennis beyond the confines of the court to new audiences. With the use of mobile phone technology, on-line platforms and new off-the-court activities and is committed to bringing technical innovations to the game, working in partnership with the Sony Ericsson WTA Tour to introduce electronic line calling, live scoring, instant replay, pre-match player interviews, interactive mobile phone content and interviews with coaches during matches.
After a great 2008 tournament with Jelena Jankovic winning singles; 2009 is set to be another fantastic event. This year, the Internazionali BNL d'Italia will be played from May 3 - 9 at Foro Italico, Rome, Italy and features the world’s top women tennis players battling for a total prize fund of US$2 million.
© Sony Ericsson Mobile Communications AB, 2009.
The Sony Ericsson WTA Tour is the world’s leading professional sport for women with more than 2,200 players representing 96 nations competing for more than $86 million in prize money at the Tour’s 51 events and four Grand Slams in 31 countries. More than 4.8 million people attended women’s tennis events in 2008 with millions more watching events on television networks around the world. The Sony Ericsson WTA Tour season concludes with the Sony Ericsson Championships – Doha 2009 in Doha, Qatar, from October 27-November 1, and the inaugural Commonwealth Bank Tournament of Champions in Bali, Indonesia from November 4-8. Further information on the Tour can be found on the Internet at www.sonyericssonwtatour.com
About Sony Ericsson:
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
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