OB10 Selects Arketi Group for North American Public Relations Services

Leading Electronic Invoicing Provider Taps BtoB Technology Agency To Develop, Execute Aggressive PR Plan.

ATLANTA, -- High-tech business-to-business public relations and marketing firm Arketi Group (www.arketi.com) announced it has been selected by OB10, the leading global e-Invoicing network, as public relations (PR) counsel for its Atlanta-based North American business unit.

"Arketi brings the passion, energy and creativity that OB10 was looking for in its public relations agency," said Thayer Stewart, vice president of marketing and business development. "Arketi's extensive technology PR experience will help us generate visibility and initiate thought leadership programs aimed at reaching our key audiences."

Founded in 2000, OB10 provides a business-to-business (BtoB) electronic invoicing network for customers in more than 100 countries. By joining the OB10 Network, participating suppliers can submit electronic invoices directly from their billing systems into the network, where they are then validated, enriched and imported directly into their customers' Accounts Payable processing systems, eliminating manual labor and reducing the cost of paper invoice processing by up to 60 percent. In addition to Atlanta, the company operates from regional centers in London and Kuala Lumpur.

"OB10 is an innovative company that is experiencing significant growth by enabling corporations and suppliers to streamline their invoicing operations and, as a result, operate more efficiently," said Mike Neumeier, APR, principal of Arketi Group. "We will work as an extension of OB10 to develop and execute public relations and thought leadership programs that accentuate the OB10 story and build on the company's phenomenal growth."

About OB10

OB10 (www.ob10.com) is the leading global B2B e-Invoicing network. OB10 allows A/P departments to receive invoices electronically from suppliers, thereby: 1) eliminating manual scanning and data entry, and 2) enabling dramatic process improvements to reduce exceptions and increase early pay discounts. OB10 is an ideal solution for companies that have struggled to expand EDI beyond their top strategic suppliers due to the associated costs and complexity. OB10 is format independent, so suppliers are not required to implement any hardware or software. Furthermore, OB10 enrolls suppliers on behalf of each client, using a proven process and guaranteeing results. Customers include: HP, Kraft, General Motors, Sara Lee, Kellogg's, Motorola, GSK (GlaxoSmithKline), Mead WestVaco, Coldwater Creek, Tyco, Shaw, Barclays, ACS, Cargill, Mohawk Industries, Greif, DHL, Eli Lilly, U.S. Department of Veterans Affairs and Fisher Scientific.

About Arketi Group

Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (BtoB) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, Greenway Medical Technologies, Inovis and Xerox. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.