NEW YORK, -- Jessica Orkin has joined the management team of Straightline, a leading independent brand consultancy in New York City. As Managing Director, Orkin will lead operations and oversee business development and strategy for the firm.
"We are very excited that Jessica has joined Straightline," remarked Michael Watras, President and CEO. "She brings extensive agency management experience as well as strong client strategy, branding and marketing expertise. Jessica will play a vital role in every area of our business."
Orkin comes to Straightline from Carpenter Group, where she oversaw client engagement teams as EVP, Strategy and Account Management. She led client strategy development and consulted on branding, marketing and customer experience. During her tenure, she partnered with companies such as Ameriprise Financial, ADP, Lehman Brothers, MetLife, Prudential Financial, TIAA-CREF and UBS.
Prior to Carpenter Group, Orkin was the Executive Producer at Plumb Design / Thinkmap, where she directed teams developing interactive branding and marketing and led relationships with companies such as Motorola, Shiseido, Sony Music, Watson Wyatt and Zurich Financial. Orkin graduated summa cum laude from Cornell University and has attended executive education at the Harvard Business School.
About Straightline:
Straightline, founded in 1994, is a strategic brand consulting firm that builds value for market leaders and emerging companies around the world by creating and implementing powerful brands. The firm is frequently called on to help companies successfully navigate times of great change -- from M&A activity to rapidly changing market conditions and evolving business strategies -- with brand communications that galvanize employees, amplify competitive advantages and position for sustainable growth. Clients include some of the world's leading enterprises, including Amylin Pharmaceuticals, Berenson & Company, Coca-Cola, Credit Suisse, McGraw-Hill, Schering-Plough, Time Warner and T-Mobile.
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