Leo Burnett Names New Chief Creative Officer.
CHICAGO, -- Leo Burnett Worldwide today named Susan Credle Leo Burnett USA's chief creative officer, effective October 5th. Credle, 45, formerly served as EVP/Executive Creative Director of BBDO New York. In her new role, Credle will report to Leo Burnett Worldwide Chief Creative Officer Mark Tutssel and will have oversight of both Leo Burnett and Arc USA.
"Creativity is the heartbeat of this agency. There is no role that is more important in powering this agency to the top than the U.S. CCO role," said Tutssel. "We have found the perfect leader to take on this responsibility. Susan is a creative powerhouse with a demonstrated ability to lead blue-chip clients to outstanding creative heights while creating work that truly matters to people. Her talent is simply exceptional. I am proud to call her a Burnetter."
There has been an meteoric rise in the agency's creative performance over the last few years. Leo Burnett Worldwide was the third-most awarded network at Cannes 2009 and the Second-Most Awarded Creative Network in the World (Gunn Report 2008). Additionally, the network has been recognized as the #1 Network in New World Thinking (Gunn Report 2008). Its flagship creative office leads by example, continuing to shine at every major creative show in 2009, winning at Cannes, One Show, Clio, D&AD, Art Directors Club of New York and Andy's.
"It's obvious that creativity lives at the center of this agency," said Credle. "The opportunity to work in an agency that values creativity so highly - and has such aggressive ambitions to be the best in the world - is one that I couldn't pass up. I'm eager to get started."
For over a decade, Credle has been leading BBDO's creative development on M&M/Mars and Cingular/AT&T among other Fortune 500 brands. Under her direction, these brands have become ubiquitous parts of global pop culture and have won numerous awards, including Cannes, One Show, Andy's and Clios.
"Creativity is the most valuable asset in business today," said Chairman and CEO Tom Bernardin. "It is critical that we build our future around our ability to create work that has the power to transform human behavior. This is a decision rooted in the best driver for our business - the creative product."
About Leo Burnett - www.leoburnett.com
Leo Burnett Company, Inc., comprising the Leo Burnett USA brand agency and marketing partner Arc Worldwide, is one of the largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world's fourth-largest communications company. Leo Burnett USA helps build many of the world's most valuable brands, including General Motors, Allstate, McDonald's, The Coca-Cola Company, Hallmark, P&G, Samsung, Kellogg and Nintendo. Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on understanding human behavior before attempting to tell a brand's story. Leo Burnett USA is the flagship of Leo Burnett Worldwide, a global network of over 200 operating units, including a variety of specialty marketing services and over 90 full-service advertising agencies in 82 countries.
No comments:
Post a Comment