Advertising Campaign HTC-shift image

HTC has launched an advertising campaign HTC YOU. Output is confined to advertise new products, but the new campaign is only part of the active proizoditelya. The company at present to decide whether to change the image of the manufacturer only Windows Mobile-making, in particular, targeted primarily at the operating system Android, the company was faced with the fact that its loyal users often do not move to the new OS. Therefore, products for Windows Mobile are to those who are already "in the subject, for the remaining will be the new advertising campaigns, they are focused on attracting new customers. It is interesting that the company is seriously considering changing the logo (to add two new colors), as well as its graphical representation.

Here's a promotional poster related to the current campaign.