HTC (High Tech Computer) has unveiled a global advertising program, the YOU campaign, which will be based on HTC's new 'Quietly Brilliant' brand positioning.
The YOU campaign will be rolled out across 20 countries in the coming weeks and features the tagline, 'You don't need to get a phone. You need a phone that gets you.' This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them, HTC stated.
"Quietly Brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, HTC chief marketing officer. "The YOU campaign is the perfect embodiment of 'quietly brilliant' and is core to HTC as a company, innovator and partner."
HTC has worked with Los Angeles-based advertising agency, Deutsch LA. to create the YOU campaign, and cooperated with London-based creative consultancy, FigTree, to create the 'Quietly Brilliant' brand positioning.
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