Monday, November 9, 2009

GPS-tracking Technology Exposure to the mass consumer market

Service GPS-tracking to Russia's market has existed for several years. Until recently, this service was used mainly in the corporate sector for the logistics, cargo monitoring, and transport, as well as to optimize its courier services. Market experts GPS / GLONASS navigation believe this market has emerged as the basis of the number of corporate users (for 2Q 2009 in the corporate and the municipal sector in Russia has more than 100 000 devices trekking), and analyzing existing today offers such a service.

Experts note that GPS-tracking can be widely applied in the private sector. This, for example, can be remote control of the movement of children and the elderly, location tracking personal vehicles, or search for pets. They also note that the equipment vehicle built-in GPS-tracking some insurance companies provide discounts on insurance against theft.

That's why about a year ago has been a trend of growing interest of private users to the GPS-tracking. Since 3Q 2008 to the present time the number of private users of services grew by tracking the order and was more than 10 thousand people. Primarily, this growth is linked with the appearance on sale of available user devices - personal GPS-trackers. Later, it was possible to observe the abrupt increase in the number of online services, providing services to display the position of the object on the map in real time. Around the same time was a tendency to decrease or complete abolition of user fees for the use of such online services.

All this, with the words of the same experts, suggests that the market for a personal GPS-tracking is under active development, facilitated, firstly, lowering prices and increasing functionality of telephony devices, and, secondly, the growing popularity of such service among ordinary consumers.

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