Nokia reorganize its business of retail sales through branded stores

The Finnish company Nokia has announced that she has decided to reorganize its business through retail flagship stores in order to improve the efficiency of its network of chain stores and to optimize the existing schemes of work in these marketing channels developed over the past few years. As a result, such a reorganization, with the words of the company, over the closure of several company stores in cities such as London, Sao Paulo, Chicago, and New York.

But in spite of that, Nokia will continue to work with its partners and intends to expand cooperation with third-party retail channels, such as such as Amazon and Best Buy. This approach is a Finnish company considers most appropriate for North America, where up to 90% of all sales of goods is carried out is through such networks.