and Sony VIP Shopping Service.
-- Purchase includes Pureness(TM) Concierge, a 24 hour service
-- New microsite launches on-line debate on simplicity and modernity in communication
RESEARCH TRIANGLE PARK, N.C. -- Xperia(TM) Pureness, the world's first mobile phone with a transparent liquid crystal LCD screen, offering ground-breaking miniaturization technology in the battery, memory card and antenna, is now available in the U.S. through Saks Fifth Avenue online, www.saks.com, and Sony VIP Shopping Service via email at sonyvipservices@sonyusa.com or 877-316-7669. Manufacturer's suggested retail price is $990.
The Xperia(TM) Pureness phone represents an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions - Talk. Text. Time. It offers true mobile phone essentials and strips away the unnecessary in both form and function. The keys are hidden and only light up when touched. The subtle illumination, with call and message notification, transforms the handset from an object of design to a phone only when needed.
The new Sony Ericsson Xperia(TM) Pureness mobile phone comes with Pureness(TM) concierge service. Pureness(TM) concierge is the only truly localized global concierge service in the world, providing its members support for all lifestyle requests through a 24 hour service in cities around the world for almost any type of need.
The Xperia(TM) Pureness is not simply about a phone; it is about opening a debate about people's relationship with technology in a complex world. Sony Ericsson has created a microsite at www.sonyericsson.com/pureness/talktexttime and has invited personalities from the fields of design, lifestyle, art and culture to share their thoughts around simplicity and modernity. Sony Ericsson encourages consumers to check out the site and weigh-in on the conversation as well.
"We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we're looking forward to delivering many more exciting new phone concepts from our Xperia(TM) brand," said Stacy Doster, head of PR for Sony Ericsson North America.
"We love to offer our customers beautiful, high-quality products and Sony Ericsson's Xperia(TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We're excited to be the exclusive retailer launching the phone in the US," noted Denise Incandela, President of Saks Direct.
Legal
1.Facts and features may vary depending on local variant.
2.Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© 2009 Sony Ericsson Mobile Communications AB.
The Liquid Identity and Liquid Energy logos, Xperia, and Pureness are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, "make.believe", MEGA BASS are trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice. Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson's strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications. For more information, please see: www.sonyericsson.com/press.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 55 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.
About Sony VIP Shopping Service
Sony VIP Shopping Service provides insider access to Sony. Membership benefits include a dedicated personal concierge to offer advice and guidance on all of your Sony product needs as well as for special gifts for friends, family and business associates. Members not only receive "First in Line" product access for Sony's hot new product launches, but are assured to be among the first to own our cutting-edge technology. Our team will also provide you with ongoing support. This includes assistance from our private technical experts regarding any product issues or answers to questions you may have. In addition, you will receive assistance with your professional delivery, installation and service for Sony products purchased through Sony VIP Shopping Service.
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