SmartMarketing considered smart phones, communicators and PDAs in Russia

The company reported the results of traditional SmartMarketing study the Russian market of wireless information devices WID (Wireless Information Devices; SmartMarketing terminology in this definition implies smart phones, communicators and PDAs) for the first half of 2008. Following the period, total sales of WID in the Russian market, estimated SmartMarketing, amounted to 1235000 units (121% on performance in 2007). Regarding the volume of sales last year, given the data relevant quarters, respectively increased by 123% (594000 pieces in I quarter of 2008 and 481000 pieces. I quarter of 2007) and 119% (641000 pcs. II in the quarter in 2008 and 539000 pieces. II quarter of 2007).

In the product structure of WID to share smartphones in the first half of 2008, had 75.3%, communicators - 23.5%, the CPC - 1.2%. Market share increased slightly Communicators, estimated SmartMarketing, is the result of a number of patterns that make the market WID. The share of PDAs, in contrast, has declined significantly. A platformnaya market structure looked in the first half of 2008, as follows: 67,7% - Symbian OS, 25,8% - Windows Mobile, 6,5% - Apple iPhone (Mac OS X), 0,1% - other platforms (mainly mobile version of Linux and Palm OS). In 2008, group SmartMarketing included in the list of observed segments Apple iPhone. She noted that some estimates, according to which the supply iPhone in Russia hundreds of thousands, seemed manifestly excessive. During the first half of 2008, sales of Apple iPhone in Russia amounted to 81000 units, and, in I quarter of 2008, sales volume was higher than the second (46000 units compared with 34000 units).

In the first half of 2008, experts predict SmartMarketing in the second half of preserving growth market, while structural changes can be very significant. In particular, we can expect some decline in sales volume and share of Windows Mobile in general. In the Symbian OS situation remains stable, although the proportion of Sony Ericsson is gradually increasing and it is estimated SmartMarketing, will increase before the end of 2008, Here is a substantial market share growth iPhone could be expected only if the company arranges Apple formal delivery, t . J. today hampers the development of the complexity of "hacking" iPhone 3G and general procedures for its activation. Also noted some resource exhaustion "enthusiastic", ready to buy iPhone despite the complexity.