Event Opens Dialogue on Next Generation Digital Practices for Industry Thought Leaders.
NEW YORK, -- PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and Adobe hosted the first Rich Media Symposium on June 4th in New York. Exploring "The Future of Rich Media," this event provided creative agencies and digital marketers with a forum to discuss the rich media landscape, how it is evolving, and creative best practices.
Breakout sessions focused on 3D, IPTV, Mobile, Social Media and Video. The key takeaways highlighted the intersection of creative, technology, user-experience and advertising performance. Panelists and participants in the breakout sessions discussed how technology enables the rich media industry to provide more meaningful user-experiences that ultimately yield better results for advertisers.
"PointRoll continues to work closely with Adobe and has enjoyed collaborating on the Symposium to increase awareness of how brands can engage consumers with rich media," said Jason Tafler, CEO of PointRoll. "Targeting, optimization, analytics and automation efficiencies were key discussion topics. We can know everything about a prospective customer or user, but if we as marketers don't deliver relevant, creative and engaging interactive experiences that connect with users, then the targeting goes to waste."
Other event attendees affirmed Tafler's comments on the value of this Symposium. "The PointRoll and Adobe Rich Media Symposium was a remarkable learning and networking opportunity; from the keynote speaker to the breakout sessions where we worked on the use of emerging technologies in rich media campaigns," said Matt Picheny, Managing Director of Interactive at Lowe New York. "In my breakout session, I had the opportunity to work with colleagues from across the advertising industry to develop a campaign concept utilizing Augmented Reality. It is exciting to take part in shaping the future of rich media."
The keynote presentation was delivered by Michael Lowenstern, Group Director of Digital Advertising at R/GA, who addressed the need for richer ads, more creative executions, and user control in a world of perpetual data. PointRoll and Adobe plan to host the second Rich Media Symposium in San Francisco. They will continue to promote innovation through feedback on emerging technologies and tools as well as sharing creative ideas via an Adobe and PointRoll resource website.
The Symposium featured a panel spanning media, advertiser, creative and technology, which included Fergal Carr, Manager, Emerging Technologies for The New York Times, Todd Pasternack, Art Director, Creative Technology Group for PointRoll, Brad Fowler, Digital Marketing Manager Strategic Marketing for Samsung, Steve Baer, Director of Digital Strategy for TBWA, and Gene Tiernan, Vice President, Group Director for Ryan iDirect. Panelists discussed critical elements in executing successful rich media campaigns, challenges driving and measuring consumer engagement, and key growth areas for the rich media market.
The Symposium showcased the increasing importance of rich media for brands, publishers and marketers. Adobe and PointRoll designed the event to help members of the creative advertising community meet, interact, and learn about rich media design and technology. Attending this event were representatives from advertising firms including Saatchi & Saatchi, R/GA, Hill Holiday, Digitas, BBDO; content publishing companies including The New York Times, Conde Nast, Comedy Central, MTV Networks; and advertising technology companies including Sixteen30, AnySource, Oddcast and Ripple6.
"The Rich Media Symposium was a forum for marketers to explore engagement as a metric and how social marketing can engage their brands directly with audiences," said Sang Kim, CEO of Ripple6. "In the future, smart marketers will incorporate social elements to their rich media advertising and take it to the next level, significantly increasing engagement and ROI for their brands."
PointRoll and Adobe have collaborated to provide the fastest delivery of high-quality video to rich media ads for nearly three years. PointRoll and Adobe continue working to enhance these tools and move the rich media space forward.
About PointRoll:
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world's leading online advertising rich media provider. PointRoll's superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 85 billion rich media impressions each year -- and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.
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