Find the future: with the archive of radio and TV programs, analytic and understands it

Google has announced the results of the study "Future Search". Study participants suggested a portrait to make the search engine of the future and determine the most important qualities that must have the perfect web search. In the traditional study by Comcon attended 1200 respondents from large cities of Russia, has about 2400 people responded to questions on a specially constructed website.

The study showed that users are generally satisfied with the quality of existing search engines and their functions - so say 90% of respondents. More than half of respondents (60%) believe that the quality of search engines has improved over the last year. Closest to the "perfect search engine" were recognized Yandex and Google (64% and 63% respectively). Google topped the list with the rapidly developing search engines - such Google finds more than half of the respondents.

The most important characteristics of the search engines of the future users found an exact match query (34%) and high speed (28%). Among the popular demands were also marked by bolting too much information, "thinking" and comprehensive search. The main quality search engine of the future, according to users, should be the ability to filter out false information (92%). Also, they would like to see in the future could find:

• provide access to the archive of radio and TV programs (92%)
• offer analytical responses (88%)
• recognize the spoken language (88%)
• entertain on the road and travel (83%)
• understand the descriptive queries (83%)
• finding stolen and lost items (83%)
Members who have visited the website research, also very much want to have an enhanced image search (for example, through comparison with the original image) and audio (on passage, napetoy melody or description). Study participants believe that some of these functions will be available in the near future - for example, speech recognition, obtaining analytical responses, as well as features audio guide and access to TV and radio. Also, users are deemed important and feasible to group results by types of sources of information (such as blogs, news sites, official information, etc.) and take into account the experience of other users in the SERP.

The majority of respondents both online and traditional research wanted to search services can fully "communicate" with the user - to understand it, engage in dialogue, ask clarifying questions, advise on various issues and even change the interface depending on the mood or desires of the user. However, many users with fear related to the fact that the search engine of the future will be able to solve problems, answers to which people have traditionally sought himself. For example, users do not want search engines picking the best topic of conversation, automatically make reservations or buy in stores and they identify the most appropriate partners.