Hisense and Opera bring personalized TV-viewing experience

Opera Software announced its cooperation with Hisense, the fifth largest LED TV provider in the world. Opera will deliver its Opera Devices Software Development Kit (SDK) for Linux-based devices to the company’s TV model 55XT770/50K360/K300 series, and Hisense will use Opera’s leading HTML5 engine to bring an enhanced TV-viewing experience to their customers.

With a promise of improving the quality of life for people, Hisense is taking full advantage of Opera’s powerful SDK including each and every feature to bring high performance and innovation to their TV products. This will enable Hisense to develop new services and content across the company's offerings.

“As television is becoming a dynamic component of a multi-screen, digital, connected home, a superb internet experience with more personalized content on TVs will be the silver bullet for attracting more users,” said Dr. Lin Lan, VP of Hisense. “Hisense aims to provide personalized content to TV viewers, and with Opera it is much easier for us to achieve our goal of personalizing the entire TV experience, because of their market leading TV standards support and developer-friendly tools.”

Opera Devices SDK provides the ideal foundation for developing connected, interactive TV solutions by combining pre-approved support for popular HTML 5 and CE-HTML TV applications from global brands. It is a robust, open platform for creating web-standards-based internet solutions.

“Hisense is a recognized leader in the global TV market. With Opera in the mix, they can now take advantage of our standards compliant, high-performing, web-based technology and strengthen their overall web engine,” said Lars Boilesen, CEO, Opera Software.

About Opera Software ASA

The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 275 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything. Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.