Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts
Friday, May 17, 2013
Yahoo! Granted Favorable Ruling in Mexico City Superior Court of Justice
SUNNYVALE, Calif. -- Yahoo! Inc. (NASDAQ: YHOO) announced that the Superior Court of Justice for the Federal District in Mexico has granted the company's appeal and reversed the ruling of the 49th Civil Court of Mexico, which had entered a non-final judgment of $2.75 billion against Yahoo! and Yahoo! Mexico on November 28, 2012.
The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award was confirmed by the appellate decision. The plaintiffs may appeal this decision.
The appellate decision pertains to the lawsuit filed by World Wide Directories, S.A. de C.V. and Ideas Interactivas, S.A. de C.V. against Yahoo! Mexico and Yahoo Inc. in 2011. On December 12, 2012, and December 13, 2012, respectively, Yahoo! Mexico and Yahoo! Inc. appealed the judgment to a three-magistrate panel of the Superior Court of Justice for the Federal District.
About Yahoo!
Yahoo! is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com).
Thursday, September 27, 2012
Yahoo! and Media.net Launch Contextual Ads for Web Publishers
New Offering Allows Quality Web Publishers to Generate Incremental Advertising Revenue
SUNNYVALE, Calif. & AUSTIN, Texas -- Yahoo! (NASDAQ:YHOO) and Media.net announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.
"Since its inception, Media.net has invested tremendous resources — people, capital and time — to build what Yahoo! identifies to be a terrific monetization solution for web publishers," said Al Echamendi, Vice President, Business Development, Yahoo!. "During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience."
"Yahoo! holds a key leadership position in online advertising," said Divyank Turakhia, Founder & CEO at Media.net. "Teaming up with Yahoo! allows us to offer web publishers with a solution that generates additional revenue for them and provides customization, control and flexibility that they would like."
Media.net will exclusively manage technology, business operations and relationships with respect to publishers worldwide for the program. Yahoo! will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo! will also manage all aspects of network operations to adhere to existing quality traffic standards.
The program is designed to work for websites that have premium content, where placing contextually relevant ads could result in high user engagement rates. The program is currently limited only to websites that primarily receive the majority of their traffic from the United States, Canada or United Kingdom.
Key Features of the program for publishers include:
Easy-to-use: Ads can be added to a publisher's website in minutes using the Media.net powered self-serve platform. Publishers can select an ad size and copy-paste the HTML provided on their web pages to start displaying targeted sponsored links and ad topics.
Premium advertiser pool: Access to the Yahoo! Bing Network consisting of millions of ads and ad topics.
Robust targeting: Proprietary Media.net technology scans all the content on web pages and delivers highly relevant ads.
Customization: Publishers can use the Media.net platform to pick from multiple ad sizes, skin the ads to match their look-and-feel requirements, and even request highly customized ad units.
Control: Publishers can influence the ad targeting on a web page by providing hints (keywords). Also, unwanted advertisers and ad topics can be easily blocked.
Dynamic optimization: Ad units consist of sponsored links, ad topics or a combination of both, as determined on an impression-by-impression basis to maximize ad yield.
Placement flexibility: Publishers can run ad units in tandem with or in place of their current ads.
Mobile ads: Publishers can choose to display mobile optimized ad units on their web pages to users browsing the site from any iOS (iPhone, iPad and iTouch), Android and Blackberry phone or tablet.
Real support: Full-time ad specialists from Media.net provide support to publishers. Publishers can interact with a real person to help with performance improvements, optimization and customizations.
To learn more about the program, visit http://contextualads.yahoo.com.
Advertisers can access this publisher inventory by signing up with the Yahoo! Bing Network. Existing Yahoo! Bing Network search advertisers that have selected to distribute their ads via syndicated search partners or that have opted-in to advertise on the content network will automatically and instantly access this high-quality publisher inventory.
Implementation of the deal has already begun with Contextual Ads appearing on several Yahoo! properties.
Photos/Images Available:
http://contextualads.yahoo.com/press/logos_and_images.zip
About Yahoo!
Yahoo! is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
About Media.net
Since its founding, Media.net has constantly broken new ground in building innovative contextual advertising solutions that make generating revenue from ads easy and effective for web publishers. Media.net is privately held, backed by certain funds managed by Ashmore Investment Management Limited, a subsidiary of Ashmore Group plc (ASHM:LN) and Directi Group. It has over 400 employees in key operation centers across - Austin, Dubai, Mumbai & Bangalore. In the United States, Media.net operates primarily from Austin, TX. For more information, visit http://www.media.net.
Friday, September 7, 2012
Anthony E. Zuiker’s Digital Blockbuster Cybergeddon Set to Premiere Globally on Tuesday, September 25, Exclusively on Yahoo!
Cybergeddon Stars Olivier Martinez (Unfaithful) and Missy Peregrym (Rookie Blue)
Anthony E. Zuiker, the visionary creator of the CSI franchise, and his production company Dare to Pass in partnership with market leader Dolphin Digital Studios announced today the official worldwide premiere date, September 25, for Cybergeddon, a new digital blockbuster about the growing threat of cybercrime starring Olivier Martinez and Missy Peregrym. Today also marks the release of the official trailer now live at http://cybergeddon.yahoo.com/.
Cybergeddon follows the story of agent Chloe Jocelyn as she investigates a slew of seemingly unrelated cyberattacks with fellow agent Frank Parker and incarcerated master hacker Chase ‘Rabbit’ Rosen. Chloe and her team must crack the worldwide cybercrime ring led by Gustov Dobreff before it is too late. In a world where everyone is connected, everyone is at risk.
Cybergeddon will debut exclusively in over 25 countries and 10 languages on Yahoo! in a series of nine digital chapters – three per day over the course of three consecutive days.
The experience on Yahoo! includes an immersive site featuring additional clips that provide a deeper narrative with the characters, exclusive on-set photos, behind-the-scenes clips and interviews with the cast and crew. It will also host a special section where people can go to learn more about the stark realities of cybercrime.
Zuiker, Bill O’Dowd, CEO of Dolphin Digital Studios, and the film’s creators made a firm commitment to ensuring the storytelling around Cybergeddon was not only highly compelling and suspenseful, but also inspired by real-life cybersecurity concerns. To that end, the Zuiker team partnered with online security expert Norton by Symantec throughout the creative process to lend technical insights.
“Cybergeddon is a cinematic experience that breaks traditional rules. With the global distribution arm of Yahoo!, we will give viewers a way to have more to do after watching the segments to gain more knowledge and further interact with the storyline and cast,” said Zuiker. “The best part is that all of this can be experienced on any device, anytime and anywhere, day and date with the launch of Cybergeddon.”
Cybergeddon is a first-of-its-kind film co-produced, distributed and financed by Dolphin Digital Studios in a deal brokered and packaged by Creative Artists Agency (CAA).
CREDITS:
Director: Diego Velasco (The Zero Hour)
Writer: Miles Chapman (The Tomb)
Executive Producers: Anthony E. Zuiker, Bill O’Dowd, (CEO, Dolphin Digital Studios).
Producer: Matthew Weinberg, (President, Dare to Pass)
Starring:
Olivier Martinez (Unfaithful) as Gustov Dobreff
Missy Peregrym (Rookie Blue) as Chloe Jocelyn
Manny Montana (Breakout Kings) as Frank Parker
Kick Gurry (Speed Racer) as Chase ‘Rabbit’ Rosen
For more information please visit “Cybergeddon” on Facebook or follow @cybergeddon on Twitter. Assets and talent interviews are available upon request.
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About Cybergeddon
Cybergeddon is a digital blockbuster from the visionary storyteller and CSI creator Anthony E. Zuiker, set to debut this fall on Yahoo!. In a first-of-its-kind distribution model, Cybergeddon will roll out sequentially and will engage audiences through an immersive storytelling, social media and gaming experience. Norton by Symantec has been tapped to lend credibility and security insights that will help guide the narrative. The project is produced in partnership with Dolphin Digital Studios in a deal brokered and packaged by Creative Artists Agency (CAA).
About Anthony E. Zuiker
Anthony E. Zuiker is one of the most creative and multifaceted individuals working in Hollywood today. He is the creator of television’s hugely successful CSI franchise, and in July of 2011, Zuiker, and his production company, Dare to Pass, signed a three-year first-look deal with ABC Studios. In addition to expanding his film and television efforts, Zuiker continues to delve into the worlds of gaming, publishing and cross-platform storytelling. He is a pioneer of the “Digi-novel” genre and author of the Level 26 series published by Dutton/Penguin Group, and the final book in the series, Dark Revelations, was released in December of 2011. Around that same time, Zuiker also released a personal memoir, MR. CSI: How a Vegas Dreamer Made a Killing in Hollywood, One Body at a Time, published by Harper Collins. Zuiker is repped by Brillstein Entertainment Partners and CAA.
About Dolphin Digital Media, Inc.
Dolphin Digital Media, Inc. is dedicated to the production of high-quality digital content. With the launch of Dolphin Digital Studios, the Company is at the forefront of the growing digital entertainment sector. Dolphin Digital Studios is committed to consistently delivering best-in-class entertainment and securing premium distribution partners to maximize audience reach and commercial advertising potential.
Dolphin Digital Studios’ first two web series, co-financed through an agreement with Warner Bros. Digital Distribution, are the action-packed high school spy thriller Aim High from multi-talented Executive Producer and Director McG (Director of Charlie’s Angels and Terminator: Salvation and Executive Producer of television series Chuck and Supernatural) and the futuristic survival tale H+: The Digital Series from blockbuster Director / Producer Bryan Singer (Director of X-Men, Superman Returns and The Usual Suspects, and Executive Producer of hit television series House).
Aim High simultaneously premiered on Facebook and Cambio (AOL’s Teen Site) in October, 2011. Aim High won the Writer’s Guild Award for Outstanding Achievement in Writing for Original New Media at the Writer’s Guild Awards ceremony hosted by Joel McHale and Zooey Deschanel on February 19, 2012 in Los Angeles, California. H+: The Digital Series was released on August 8, 2012 and can be viewed on YouTube.
About Yahoo!
Yahoo! is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com). Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
About Norton
Norton http://us.norton.com/ from Symantec Corporation protects the Stuff that matters to consumers, across all aspects of their digital lives. Norton provides a range of security solutions including technologies for PCs and mobile devices, live tech support services and online backup. Like Norton on Facebook at http://www.facebook.com/norton.
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