Sony Ericsson showcases its new multimedia phone, the Xperia™ X1, at Tent London as part of Design Week

18 September 2008 – London, UK, Hall T4 – Sony Ericsson today launches its new multimedia XperiaTM X1 mobile phone, at Tent London, to showcase its innovative and unique style amongst some of the world’s most cutting edge designers.

Tent London – part of London Design Week – offers visitors the opportunity to experience and exclusively preview this stunning phone at the Sony Ericsson stand in Hall T4.

The XperiaTM X1, first announced at Mobile World Congress in Barcelona in February 2008, is Sony Ericsson’s response to meet the growing need for a premium, converged multimedia experience on the mobile phone.

Visit the impressive 250 square metre Sony Ericsson exhibition space offering interactive XperiaTM X1 displays and a creative projection installation specially created by highly acclaimed Japanese projection team WOW. Visitors can have a thorough hands-on experience of the XperiaTM X1, meet the team behind the phone, view the initial concept drawings of the product and learn about the inspiration behind the design of one of the most exciting mobile phones to hit the market this year

The XperiaTM X1
The Xperia™ X1 is the first product under Sony Ericsson’s new premium sub-brand Xperia™. Designed to meet consumers’ needs for a converged entertainment and mobile web communication experience, the Xperia™ X1 is a stylish handset encased in an elegant stainless steel body, with a striking arc-slider design revealing a wide pitch full QWERTY keypad. All in all, the Xperia™ X1 is an elegantly designed phone, supported by a powerful multimedia ecosystem inside.

The official launch date for the XperiaTM X1 is 30 September 2008 and the phone will roll-out in selected markets throughout Q4 2008 (see table below for details).

APAC

•Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, New Zealand, Pakistan, Philippines, Sri Lanka, Taiwan, Thailand and Vietnam
Europe

•UK, Germany, Sweden, Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Belgium, Portugal and selected Central European markets
Africa

•South Africa
Latin America

•Argentina, Chile, Uruguay, Paraguay and Bolivia
Availability dates for North America, China Australia, and Russia will be announced by local markets in the coming months.

Tent London
Tent London is the design show of the year, known for its art and architecture, vintage and contemporary design focus attracting emerging and established designers from around the world.

WOW
Based in Sendai and Tokyo, Japan, WOW is a creative studio primarily involved in the production of promotional videos, commercials and video installations. WOW specialises in expressing the inexpressible and creating original works that push the limits of technology. For more information please visit: http://wow10.jp/enter.html