According to a new study PricewaterhouseCoopers «Beyond the horizon: an overview of the international wireless industry» (Beyond the Horizon: 2008 Global Wireless Industry Survey), the decline in capital investment due to economic recession and the emergence of new sources of revenue and deployment of innovative platforms, increase the risk of loss of earnings Companies in the sector of wireless communications. According to PricewaterhouseCoopers, revenue management in such companies is aimed mainly to minimize «leakage» of the main billing services.
Loss of earnings occurs when the operator fails to reflect the revenue they earn on time, accurately and fully. Operators recognize that revenue management has played an important role in ensuring proper internal controls over financial reporting and to minimize the loss of revenue. The 18 operators who have participated in the survey reported that they had a special department of revenue administration. Moreover, 65% of respondents believe management revenue «very important», and 35% - «essential» for business.
56% of respondents indicated that more than 90% of annual earnings subject to inspection under the program management of revenue. However, more than 60% of the companies for every billion of revenue accounted for ten or fewer staff members of financial management, and these specialists are engaged primarily billing and service connection for the transfer of voice and data.
New revenue streams for operators to develop profitable partnerships with content providers as well as among consumers growing demand for content, advertising and even the opportunity to buy goods and services from a mobile phone. The average profit from data services in annualized increase of 50% in all companies that participated in the survey. Operators - respondents felt that «charging for access to content services, for which no bill» (eg, access to games, advertising, television), offer the greatest opportunity to manage earnings.
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