Fans Don't Have to Miss a Minute of the Action with AT&T Mobile TV
College basketball fans can now catch all 63 games of the NCAA Division I Men’s Basketball Championship from the first round through the national championship even when they’re not in front of a TV. AT&T* (NYSE:T) today announced live NCAA Division I Men’s Basketball coverage available on AT&T Mobile TV as the result of AT&T’s agreement with CBS and FLO TV , which powers AT&T Mobile TV.
Beginning March 19 – the beginning of the first round – AT&T Mobile TV subscribers will be able to catch every shot, steal, slam dunk and buzzer-beater directly from their cell phones through up to four additional seasonal channels aired by FLO TV. Coverage will include game highlights, score recaps and analysis from CBS Sports in broadcast quality on users’ cell phones — similar to the experience of watching from their home TVs.
AT&T is offering new AT&T Mobile TV subscribers a two-month free trial**, as well as a special promotion on one of its most popular AT&T Mobile TV compatible handsets, the LG Vu, currently on sale for $49.99 after mail-in rebate1.
In addition to exclusive coverage of the men’s tournament, subscribers enjoy mobile access to full-length television programming and sporting events from several leading entertainment brands.
AT&T | DIRECTV
Additionally, AT&T | DIRECTV customers can subscribe to DIRECTV’s exclusive NCAA® MEGA MARCH MADNESS® that supplements CBS Sports’ exclusive live network coverage of the 2009 NCAA Division I Men’s Basketball Championship, and provides exclusive access to all live out-of-market games. Available to residential customers for $69, NCAA MEGA MARCH MADNESS offers 37 Tournament games from the first round through the Sweet 16® and is the only way television fans can see on television all 64 games of the NCAA Tournament, starting with the Opening Round game on March 17 and concluding with the championship game from Detroit, Mich., April 6.
NCAA MEGA MARCH MADNESS offers a host of interactive features enabling viewers to watch up to four live broadcasts on one screen with the ability to tune directly to any of the games, along with a scoreboard displaying the status of all current round match-ups. Fans with interactive receivers can make and track their own Bracket picks and see every score from every game in the Tournament.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have AT&T as an official Corporate Champion.
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