Watch Unpacked

For the next five days, the new, top-secret Samsung mobile phone is being passed between people in London.
It will be sealed within a multi-layered box.
Each day, one person will unpack a layer of the box, winning the new Samsung mobile phone in the process.
The box will then be passed on to the next person, and so on - until 15 June, when one lucky person will reveal the phone to the world at the Samsung Unpacked launch event.
Along the way, someone will also win the $5,000 grand prize.

http://www.samsungunpacked.com/London/Comp?video=1