Kfar-Saba, Israel - modu, the developer and manufacturer of the world's lightest cellphone, has chosen Israel as the first country in the world to introduce the modu™ phone and the modu™ jackets. This initial launch precedes the full commercial launch with Cellcom Israel that will take place later this year. modu will launch in Europe, Southeast Asia and South America later this year.
The initial launch will start on Wednesday in Israel, where Cellcom Israel will offer a limited quantity of the modu ™ phone to its subscribers. This introductory modu kit will be sold by Cellcom Israel for ILS 500 (apx. $125.00) and will be sold through Cellcom Israel’s online store and calling centers. modu will expand its product line through the end of the year. In addition to the modu™ phone, consumers will receive an offer to choose a modu™ express jacket out of a variety of flavors and will also receive a carrying modu™ pouch for their phone, all free of charge.
Customers who will choose to provide modu and Cellcom Israel with periodical feedbacks on their experience with modu, will be credited for airtime.
The promotion of the modu kits will be done through a mini site that will go live the day of the launch (www.cellcom.co.il).
Dov Moran, CEO and founder of modu, commented, "The initial launch is a milestone in modu's development. The decision to introduce modu in our home country of Israel and specifically with Cellcom Israel, the largest cellular operator in Israel is of great significance to us. The launch in Israel is the first among others planned for later this year in other countries.”
Amos Shapira, CEO of Cellcom Israel, pointed out, "As an Israeli company, we are proud to collaborate with modu™, which brings a fresh, breakthrough perspective to the Israeli and global cellular market. modu is an innovative concept which revolves around a unique cellphone, allowing consumers to customize it for their needs, uses and life styles."
Adi Cohen, Cellcom Israel's VP of marketing said, "I believe that in addition to fulfilling broader needs with modu, consumers will discover modu primarily provides fun and a distinct user experience. This experience is anchored in the unique modu concept which allows consumers to customize the design and functionality of their phone. It provides Cellcom Israel with an edge as the operator which puts a large emphasis to target young, dynamic consumers who appreciate cellular innovations."
About modu
modu™ has invented, developed and is manufacturing the world’s lightest phone, according to the Guinness Book of World Records™. The company’s vision is to bring a fundamental change in the dynamics of the mobile phone industry. At the heart of the modu ecosystem is the modu™ phone, a tiny modular and sleek mobile phone. In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing up to 2GB of memory. The innovative phone presents a bold graphical user interface and a unique seven-key keypad. The modu phone dimensions are 72.1 mm (H) X 37.6 mm (W) X 7.8 mm (T). It features a 1.3" OLED display with 65,000 colors, built-in speaker, 530mAh battery and micro USB connector. Users can modify the phone’s design and features to accommodate their different daily activities, simply by inserting their modu phone into other devices in the modu™ ecosystem, including a range of stylish phone enclosures called modu™ jackets.
modu was founded in 2007 by Dov Moran, the inventor of the USB Flash Drive (DiskOnKey™), FlashDisk (DiskOnChip™) and other innovative flash data storage devices. modu is headquartered in Kfar Saba, Israel, and has additional offices in Croatia and in South Korea. For more information, visit modu on the web at www.modumobile.com
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