Monday, July 27, 2009

RIM Announces the New BlackBerry Curve 8520 for Customers in the UK

Approachable New Smartphone Offers Email, Messaging, Social Networking, Music and Entertainment for People on the Go.

London, UK - Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) announced the new BlackBerry® Curve™ 8520 smartphone for customers in the UK. The handset, a new addition to the BlackBerry Curve series of smartphones, is expected to be available from wireless carriers in the UK beginning in August.

The slim new BlackBerry Curve 8520 is an incredibly approachable smartphone that will come to the UK market in three attractive colors – black, violet and frost. For people who like to be connected, it provides easy mobile access to email, messaging (IM, SMS, MMS) and popular social networking sites (including Facebook® and MySpace) and features a highly tactile full-QWERTY keyboard for comfortable, accurate typing. It also features rich multimedia capabilities and access to music, games and other mobile apps for entertainment on the go.
The BlackBerry Curve 8520 smartphone is a world phone, and is also Wi-Fi®-enabled to arm customers with fast Web browsing and extended data coverage.

In addition to providing customers with the industry’s leading mobile email and messaging solution, the BlackBerry Curve 8520 smartphone is designed to be efficient and convenient. It introduces an innovative touch-sensitive optical trackpad, which makes scrolling and selection smooth and easy for a great navigation experience. It is also the first BlackBerry smartphone to feature dedicated media keys, smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos.

“More and more cell phone users are choosing to upgrade to a smartphone and the new BlackBerry Curve 8520 will undoubtedly convince many more people in the UK to make the switch. It is a great new addition to the BlackBerry Curve series and delivers all the great messaging, social networking and multimedia features that customers have come to love about BlackBerry smartphones,” said Carlo Chiarello, vice president, product management, Research In Motion.

Key features of the BlackBerry Curve 8520 smartphone include:

•Full-QWERTY keyboard and touch-sensitive optical trackpad for reliable, responsive typing and navigation
•256MB Flash memory and a 512Mhz next generation processor for enhanced performance
•Premium phone features including voice activated dialing, and Bluetooth (2.0) support for hands-free use with headsets, car kits, stereo headsets and other Bluetooth peripherals
•2 MP digital camera with zoom and video recording
•Advanced media player for music, pictures and videos, with dedicated media keys and a 3.5 mm stereo headset jack, plus BlackBerry® Media Sync, which makes it easy to quickly sync music from iTunes® or Windows Media® Player with the smartphone*
•Access to BlackBerry App World™, featuring a broad and growing catalog of third-party mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, social networking and sharing, news and weather, productivity and much more
•BlackBerry® Internet Service support for access to up to 10 supported email accounts, including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™; and BlackBerry® Enterprise Server support, which provides advanced security and IT administration features for corporate deployments
•Expandable memory via hot swappable microSD/SDHC memory card slot, supporting cards of up to 16 GB today and expected to support next generation 32GB cards when available; a 2GB card is included
•Built-in Wi-Fi (802.11 b/g)
•Quad-band world phone: EGDE/GPRS/GSM (850/900/1800/1900 MHz)
To learn more about the BlackBerry Curve 8520 smartphone visit: www.blackberry.com/curve8520
* Certain music files may not be supported, including files that contain digital rights management technologies.
# # #

About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.

No comments:

Post a Comment