Thursday, July 23, 2009

Samsung Mobile and T-Mobile USA Announce New Lineup

Samsung Comeback and Gravity 2 Offer Multiple Messaging Options, Multimedia Capabilities.

DALLAS and BELLEVUE, WASH. — Samsung Telecommunications America (Samsung Mobile)1 and T-Mobile USA, Inc. announced their latest text-friendly messaging phones, the Samsung Comeback™ (SGH-t559) and Samsung Gravity™ 2 (SGH-t469).

Complete with full QWERTY keyboards, T9® predictive text and auto word completion, the Comeback and Gravity 2 are available exclusively through T-Mobile USA. Powered by T-Mobile’s high-speed 3G network, the new phones also offer fast downloads and quick access to the Web to stay up-to-date on the latest news, weather and entertainment.

The Samsung Comeback™is a stylish messaging phone with a unique side-flip that reveals a full QWERTY keyboard. Available in pearl white plum or frost silver cherry, the Comeback takes messaging to the extreme with access to E-mail and text, picture, video and instant messaging. A built-in 2-megapixel camera with digital zoom and T-Mobile’s 3G network allows customers to easily take and send pictures to friends and family or upload images to their favorite social networking sites. The Comeback also features a MP3 player and support for up to 16GB of expandable memory.

Following the popular Samsung Gravity that launched last year, the Samsung Gravity™ 2 also features a horizontal, slide-out QWERTY keyboard and boasts a thinner, sleeker design. The Gravity 2 offers a pair of fun color options – berry mauve and metallic pumpkin, multiple messaging capabilities, a 2-megapixel camera and camcorder, a built-in MP3 player and expandable memory up to 16GB.

With a rich Web experience through T-Mobile’s web2goSM service, both the Comeback and Gravity 2 can access the entire Web, optimized for their phone with a personalized home page for easy one-click access to favorite Web sites, fast and easy search results with Yahoo OneSearch, live news feeds with the web2go widget, and a plethora of T-Mobile services including the latest ringtones, games, wallpapers and applications.

“Our customers send and receive a lot of text messages, therefore it’s important that we offer phones that compliment the way our customers communicate,” said Wendy Piñero-DePencier, vice president, brand and calendar marketing, T-Mobile USA. “We’re excited to be working with Samsung on these two new messaging phones, the Samsung Comeback and Samsung Gravity 2.”

The Comeback and Gravity 2 complement T-Mobile’s existing line-up of text-friendly Samsung handsets including the Samsung t349 (SGH-t349), a bar-style messaging phone featuring a 20-key, partial QWERTY keypad. The t349 offers access to E-mail, Instant Messaging and picture, video and text messaging, as well as several multimedia features.

“Samsung’s new messaging phones are fun and easy to use to match the needs of our customers,” said Paul Golden, Chief Marketing Officer for Samsung Mobile. “The Comeback, Gravity 2 and t349 offer the best in messaging, fun color options and access to customers’ favorite multimedia features.”

The Comeback is available in T-Mobile stores starting today for $129.99 with a two-year service agreement, the Gravity 2 is anticipated to be available in August and the t349 is available now for $14.99 with a two-year service agreement2. For more information about the Samsung Comeback, Gravity 2 and t349, please visit www.samsung.com/newsroom or www.T-Mobile.com.

For information where T-Mobile 3G service is available or to see T-Mobile’s Personal Coverage Check tool, please visit http://www.T-Mobile.com/Coverage.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the first quarter of 2009, more than 148 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.2 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

1 Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

2 Pricing is subject to credit approval, subject to change, may include mail-in rebate and may require data plan. Some features and services incur separate, additional charges.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6012231&lang=en

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