Samsung Haptic 8M Incorporates SRS CS Headphone and SRS WOW HD to Restore Natural Sound and Deliver a Compelling and Immersive Audio Experience.
SANTA ANA, Calif., -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced that the popular Samsung Haptic 8M mobile phone features the SRS WOW HD(TM) sound solution, and is the first mobile phone in Korea to implement SRS CS Headphone(TM), which creates an immersive surround sound experience over a pair of headphones.
"Being able to store all of your video and music content on a single mobile device is amazingly convenient, and to take that multimedia experience to the next level, SRS sound solutions, such as WOW HD and CS Headphone bring that experience closer to life by restoring the audio component to its naturally immersive state," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "It's really exciting for us to continually work with Samsung to incorporate our powerful sound solutions within the Haptic 8M and transform an already stellar device into a superior personalized mobile entertainment device."
SRS WOW HD is a patented audio solution that restores a more natural-sounding audio experience so that multimedia content sounds closer to the way it was originally intended. Through this solution heavily compressed files such as AVI, MOV, MP3 AAC and WAV are optimized to provide more immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound.
SRS CS Headphone is an innovative solution that creates an immersive surround sound experience from 2-channel audio to provide uncompromised surround sound experience over headphones. Through this innovative and powerful mix of SRS technologies, 5.1 audio content that has been matrix-encoded for 2-channel audio is seamlessly separated into front channel and rear channel audio, resulting in a truly enveloping multimedia experience. This SRS solution also dramatically improves the Samsung Haptic 8M's dialog clarity and bass perception.
The Samsung Haptic 8M SCH-W740 is available now throughout Korea, reaffirming SRS' position as the de facto standard for consumer audio solutions within a wide range of consumer electronics including mobile phones. Additional SRS-equipped Samsung mobile phones models expected to launch throughout 2009.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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