Friday, September 18, 2009

Russia market GPS-navigation for the first half of 2009

Analytical Group SmartMarketing published a major survey by market researcher navigation devices in the first half of 2009 Following the period, total sales of devices that provide navigational features of Russia's market is estimated SmartMarketing reached 306000 pieces of the light devices of all types and categories, including smartphones and communicators equipped with receivers GPS. However, sales of classical GPS-avtonavigator (PND-device) was 109,000 units (35,6%), GPS-equipped WID (communicators, PDAs, Internet tablets) and GPS-smartphone - 195000 units (63.7%), , other mobile devices with GPS-module (tracker, etc.) - about 2000 pieces (less than 1%).

In absolute terms when compared with the results of I half of 2008 the market remained virtually unchanged (falling - about 2%). It is noteworthy that the segment of GPS-WID demonstrated decline (approximately 15% compared with the results of I half of 2008), whereas segment PND-navigation in the I half of 2009 even increased slightly (by about a third). The submission SmartMarketing GPS-navigation market is divided into three main sectors: classic car navigators (PND), GPS-traditional devices (manual and special tourist navigators, Bluetooth-receiver, etc.) and GPS-equipped devices WID (communicators, Internet tablets , PDAs) and smartphones - hereinafter collectively referred to as "GPS-WID".

In the product structure of the market GPS-navigation on the proportion of GPS-WID in the I half of 2009 had 63,7%, avtonavigator (PND) - 35,6%, traditional GPS-devices - about 1%. Quarterly dynamics of the market in the context of the commodity structure also remained high, reflecting the recovery of the market in the II quarter of 2009 after a significant decline in the I Quarter 2009 (102200 units in the I quarter of 2009 and 203,800 units in the II quarter of 2009) growth almost doubled in absolute terms. At ratios segment generally positively affected by increased sales in the sector of GPS-WID. In the I quarter of 2009, these devices occupy 59.26% of the market, in II quarter of 2009 - 65,25%, as a consequence of the growth dynamics PND decreased slightly and amounted to 39.90% in I quarter 2009 and 33.71 % in II quarter 2009

Ten leaders of the PND market in the first half of 2009: Garmin (21,44%), Explay (18,51%), Mio (10,62%), JJ-Connect (8,34%), Prestigio (4,48 %), Nexx (3,5%), Shturmann (2,97%), Texet (2,81%), TomTom (2,65%), MAPITAN (2,43%), other vendors (22.25% ). Share GLONASS devices decreased to almost zero - the only Navigation for more than 1,5 years, nothing new in this market segment is not. The new models are expected only toward the end of 2009, but since the problem of competitive release GPS-analogues (in terms of functionality and price) GLONASS receivers have not been solved, and new items GLONASS prepared primarily companies working in the commercial market does not, then expect a a significant demand for these new models do not have to.

Ten leaders of segment GPS-equipped WID in the first half of 2009: Samsung (23,1%), Apple (22,4%), Nokia (16,9%), HTC (11,5%), GIGABYTE (5, 5%), Sony Ericsson (5,1%), RoverPC (3,6%), ASUS (2,9%), Mio (2,7%), Acer (2,6%), other vendors (3, 7%). You will note that defining a sufficiently large extent the overall picture of the market dynamics of such suppliers as Samsung, Apple, Nokia and Sony Ericsson is caused primarily by natural processes to modernize their model lines - with more new models of the company are equipped with GPS-navigation module. A significant portion of buyers devices last three of the above brands (Apple, Nokia and Sony Ericsson) does not involve GPS-functions.

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