Sony Ericsson is launching a host of fan focused activities for the 2010 FIFA World Cup™, providing everyone with interactive ways to enjoy the action.
London – Sony Ericsson announced the launch of its Extra Man campaign for the 2010 FIFA World Cup South Africa™. The campaign aims to deliver the ultimate football experience to all World Cup supporters across the globe, made possible due to Sony Ericsson’s unique position as Official Mobile Handset of the 2010 FIFA World Cup™.
Reflective of how the media landscape has changed and new ways that people now consume their media, Sony Ericsson will ensure that handsets will be at the heart of the first social networking and media sharing World Cup. From now until June 2010, Sony Ericsson aims to reward all fans with exciting activities both before and during the 2010 FIFA World Cup™ enabling fans to create and share their own content. This will be either at the 2010 FIFA World Cup™ itself, through the website www.sonyericsson.com/extraman or directly through Sony Ericsson handsets – experiences that fans can only enjoy exclusively through Sony Ericsson.
Sony Ericsson’s commitment to enhance the fan experience at the 2010 FIFA World Cup™ supports the company’s realigned brand strategy, which aims to build a fun, playful and inclusive interaction with consumers.
“Our aim is to provide all fans of the 2010 FIFA World Cup™ a rich and diverse experience including giving away tickets to 2010 FIFA World Cup™ matches. All of our marketing investment will be used to enhance and improve the fan experience as we believe this is an absolute priority. We will be working closely with our colleagues at Sony to make this happen and help fans realise their dreams,” said Stephan Croix, Head of Global Marketing Partnerships, Sony Ericsson.
The centrepiece of the fan focused mission will be the launch in 2010 of a unique football application which will deliver the best football experience on a handset. This will provide fans with instant access to football action videos from the best action from the World Cup qualifiers and the friendly games in the lead up to the 2010 FIFA World Cup™, football news and games. Fans will also be able to share all their football moments directly with their friends using social networking site applications built into the handset. Further details will be announced in due course.
Launching today is the action-packed website – www.sonyericsson.com/extraman – the home for all fan content needs, will host WorldCupedia, the world’s very first football focused search engine with content accessed through Kosmix. This impressive new application will arm fans with all the football knowledge they could ever need. The site will also let fans view highlights from FIFA World Cup™ qualifier matches, iconic moments from past tournaments and enjoy exclusive football content and football mobile downloads. From Canada to Australia, Russia to the UK, Sony Ericsson will ensure football followers can experience the very best moments of past FIFA World Cups™ at their fingertips.
Sony Ericsson’s commitment to providing fans with exciting football focused activities has already seen the launch of the Golden Ticket promotion, which offers consumers, from France to Mexico, Taiwan to Australia a once-in-a-lifetime opportunity to follow their team all the way at the 2010 FIFA World Cup™ in South Africa.
“We are in a unique position to provide fans with more ways to support their team, be heard and get involved. By listening to these fans, Sony Ericsson will be able to energise and innovate their experience, becoming the channel for fan-generated opinion and content on a global scale”, continued Croix.
Sony Ericsson is the Official Mobile Handset of the 2010 FIFA World Cup™, which arose through Sony Corporation, as the Digital Life Partner of FIFA. Sony Ericsson agreed to sub-license the category from Sony Corporation and the agreement includes all FIFA events until 2010 including the 2010 FIFA World Cup™ in South Africa. The Digital Life category includes mobile handsets as well as consumer electronics, professional and broadcast AV and other equipment, personal computers, movies, music and gaming.
Notes to Editors:
The Golden Ticket promotion will be running in various regions across the world, including the Middle East, North Africa, Latin America, Western Europe and the Asia-Pacific region.
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The liquid identity and liquid energy are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. “ SONY” and “make.believe” are trademarks of Sony Corporation.
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About Sony Ericsson:
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
About FIFA:
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.
FIFA’s worldwide activities go well beyond touching the world through its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and to build a better future. For the Game. For the World. To find out more about FIFA and its initiatives please check out www.FIFA.com.
About the FIFA World Cup™:
The FIFA World Cup™ is the world’s governing body of football’s flagship event, occurring every four years with the best 32 nations of the six confederations battling it out for the ultimate prize in football – the FIFA World Cup™ Trophy. The brainchild of the third President of FIFA, Jules Rimet, the FIFA World Cup™ was first staged in Uruguay in 1930 and emerged decades later to be the biggest single sports event with a cumulative audience of more than 26 billion TV viewers in more than 200 countries over the 64 matches. In 2010, the 19th edition will be held for the first time on African soil.
The road to South Africa 2010 began in Samoa in August 2007 and from there the road is criss-crossing the globe before its final destination, South Africa in 2010. 203 teams have entered the race for one of the 31 available places in the FIFA World Cup™ final tournament with host South Africa automatically qualified. Even champion Italy must qualify to defend their title. Follow all the action and experience the triumphs, tensions and tears of qualification on FIFA.com, world’s football’s home on the worldwide web.
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