At Web 2.0 EXPO, Sony Ericsson will be presenting the new XPERIA X10 for the first time as well as our other exciting new phones. We will be giving technical talks in our booth and also presenting a speaker session Creating tomorrow’s User Experience for Mobile Phones. Web 2.0 EXPO takes place at the Javits Center, New York, USA, November 16-19, 2009. Sony Ericsson’s activities are during the Expo part of the event on November 18 and 19.
See the latest phones at our booth
We will be showing our latest phones, including the first opportunity to see the new XPERIA™ X10. The Sony Ericsson booth, #917, is located in the expo area, which is open Wednesday November 18: 11:00am - 5:30pm and Thursday November 19: 11:00am - 5:00pm.
XPERIA™ X10 is Sony Ericsson’s first phone on Google’s Android OS platform. XPERIA™ X10 has a 4 inch 854 x 480 pixel screen with a capacitive mineral glass touch-screen, fast 1GHz Qualcomm Snapdragon™ processor, 1GB internal storage with additional storage via microSD™ card, an 8.1 megapixel camera with autofocus, Wi-Fi 802.11g and HSPA at 7.2Mbps download.
The touchscreen Satio™ runs S60 5th Edition Symbian™ OS and features a 3.5 inch 16:9 widescreen display and 12.1 megapixel camera. XPERIA™ X2 provides a premium experience for both work and play, based on Windows Mobile 6.5 with Sony Ericsson’s XPERIA Panel interface. Aino™ features a large touch-screen and a slider keypad plus Remote Play for PLAYSTATION®3 Yari™ is the first mobile phone outside the Japanese market to have gesture gaming. Yari™ also offers A/B gaming shortcut keys, 3D games and a new gaming carousel.
Technical Talks
We will be giving five minute technical talks in the Sony Ericsson booth, covering topics of interest to mobile content developers. Come and see us to find out more and get the schedule.
Speaker Session: Creating tomorrow’s User Experience for Mobile Phones
Wednesday November 18, 2009; 9:00am – 9:50am; Room 1A05
How do the Mobile Handset companies attract consumers and get them to stay with the brand?
Sony Ericsson believes that a strong and personalized user experience is one of the key cornerstones to attract loyal consumers. It’s not only about the design and colors of the UI, but rather about giving consumers intuitive use where we provide them with easy search for content and timely access of a wide variety of information. But this means the information will come from everywhere, in a multitude of shapes and formats. Aggregating a wide spectrum of information requires an open and collaborative approach to mobile development and use of OS platforms and UX framework.
In the session, Sony Ericsson will address these issues and the opening up of mobile development which will benefit the consumers as well as web and mobile developers and UI designers. Today’s mobile phones are evolving fast to keep up with the consumer requirements.
Christopher David is the Head of Developer and Partner Engagement and responsible for driving and communicating Sony Ericsson’s developer strategy in terms of our multi platform approach, as well as articulating the relevance of content development to developer and partner, and ‘prosumer’ communities.
Kichiro Kurozumi is a creative producer, managing Creative UX (User Experience) team at Sony Ericsson and responsible for Sony Ericsson’s new UX concept creation.
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