Monday, December 14, 2009

3 Italia and RIM Launch the New BlackBerry Bold 9700 Smartphone in Italy

New 3G Smartphone Delivers High-End Features and Performance in a Compact and Highly Refined Design.

Milan, Italy - 3 Italia and Research In Motion (RIM) (NASDAQ:RIMM; TSX:RIM) announced the sleek and powerful BlackBerry® Bold™ 9700 smartphone in Italy. The new BlackBerry Bold 9700 offers an extensive array of high-end communications and multimedia features in a compact and highly refined design that will appeal to men and women and for both professional and personal use. The new smartphone will be available tomorrow from 3 Italia.

The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G networks around the world, a next-generation (624 MHz) processor, 256 MB Flash memory, built-in GPS and Wi-Fi®, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset as well, with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.

“The new Blackberry Bold 9700 is a great addition to our high quality BlackBerry smartphone portfolio,” said Dina Ravera, Chief Operating Officer at 3 Italia. “The BlackBerry Bold 9700 smartphone, combined with our hi-speed mobile network’s strong performance and our convenient tariff plans, provides 3 Italia’s customers with an exceptional mobile solution.”

“The new BlackBerry Bold 9700 delivers state-of-the-art features and performance in a compact and beautifully designed handset,” said Don Morrison, Chief Operating Officer at Research In Motion. “This sleek and powerful 3G smartphone offers an incredibly refined mobile experience that is ideal for both personal and professional use.”

The BlackBerry Bold 9700 smartphone from 3 Italia features:

Sleek design measuring 4.29" x 2.36" x 0.56" (109 mm x 60 mm x 14.1 mm) and weighing only 4.3 oz (122 grams)
Sharp and dazzling 2.44” light-sensing display (480 x 360 resolution at 245 ppi)
Highly tactile full-QWERTY keyboard – with finely sculpted keys and chrome frets – for fast, accurate typing
Innovative touch-sensitive trackpad that allows intuitive and responsive navigation
Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
3.2 MP camera with variable zoom, autofocus, flash and video recording
BlackBerry® OS 5.0, offering users email management and calendar enhancements* as well as a better browsing experience with faster JavaScript and CSS processing
Built-in GPS for maps and other location-based applications, as well as photo geotagging
Media player for videos, pictures and music (music play now extended up to 38 hours), plus support for BlackBerry® Desktop Manager for both PCs and Macs, and BlackBerry® Media Sync for easily syncing iTunes® and Windows Media® Player music with the smartphone**
3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
microSD/SDHD memory card slot that supports up to 16 GB cards today and is expected to support 32 GB cards when available; a 2 GB card is included
256 MB of Flash memory
Access to BlackBerry App World™, featuring a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include games, entertainment, IM and social networking, news, weather, productivity and more.
Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
Bluetooth® (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
Support for BlackBerry® Internet Service and BlackBerry® Enterprise Server
Supports UMTS/HSDPA 2100/1700/900 MHz and quad-band EDGE/GPRS/GSM
Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode

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