Lithium Technologies Selects Ogilvy Public Relations as Agency of Record

EMERYVILLE – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, has selected Ogilvy Public Relations Worldwide (Ogilvy PR), a global, multi-disciplinary communications leader, as its global PR agency of record. Ogilvy PR will provide Lithium services centered on strategic consulting, thought leadership and brand enhancement programs, as well as traditional media and social media relations.

Lithium is in the midst of tremendous growth as building branded social customer networks and improving the consumer experience on the web have emerged as key enterprise initiatives. Leading brands around the world such as AT&T, SONY, Best Buy and Univision continue to choose Lithium for its unique ability to create vibrant, successful customer communities. With Lithium’s deep expertise in social dynamics and gaming science, its solutions have demonstrated real ROI for a wide variety of businesses. As Lithium continues to grow its client roster and gains national and global visibility, the company is looking to Ogilvy PR to further accelerate its brand recognition.

"Lithium is the leader in innovative Social CRM solutions and we are moving quickly to develop enhanced community platforms for our customers," said Sanjay Dholakia, Chief Marketing Officer of Lithium. "We recognize the need to align ourselves with a successful global agency and are confident that Ogilvy PR will seamlessly transition as our agency and help us build the global brand recognition we hope to achieve."

Led by Ogilvy PR's Technology Practice, the client relationship will be serviced from Ogilvy PR's San Francisco office.

"We are proud to be partnering with Lithium Technologies and look forward to a successful and beneficial relationship," said Michael Law, Managing Director of Ogilvy PR West. "We are excited to provide strategic counsel to Lithium as they continue to expand their suite of business and demonstrate the power of customer networks to enterprises around the world."

About Lithium
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.