Thursday, January 7, 2010

AT&T Investment Delivers Improved Wireless Network Experience in Memphis

Network Investments to Date Providing Area Customers with Enhanced Voice Calling Experience.

AT&T* released Memphis network investment and expansion details that have contributed to customers benefiting from the nation’s fastest 3G network and an unsurpassed low local dropped call rate – one of the most common measures of wireless performance – according to drive test data collected by third-party independent wireless engineering firm Global Wireless Solutions (GWS).

“AT&T is committed to providing our customers with the very best possible network experience to complement our line-up of the most popular wireless devices that is unmatched in the industry,” said AT&T Tennessee and Kentucky Vice President and General Manager Jim Thorpe. “Since 2007 through the third quarter of 2009, we have invested more than $28 million in the Memphis network to advance our goal of providing customers with a wireless experience that is second to none.”

AT&T supports twice the number of smartphone customers than any other U.S. provider. AT&T invested billions of dollars in its wireless network companywide in 2009. Memphis area network enhancements include initiatives to improve speed, capacity and coverage.

“The Memphis area continues to benefit from AT&T’s high-quality network investments,” said Chuck Thomas, AT&T Tennessee regional director, external affairs. “Over time, this type of communications infrastructure will lead to more and better jobs for this region.”

AT&T 2009 network enhancements in Memphis included:

* Expansion of existing 3G footprint with the addition of UMTS equipment at 30 cell sites.
* Enhancement of wireless network coverage with the addition of 17 new cell sites.

AT&T recently completed a software upgrade at 3G cell sites nationwide that prepares the nation’s fastest 3G network for even faster speeds. The deployment of High-Speed Packet Access (HSPA) 7.2 technology is the first of multiple initiatives in AT&T’s network enhancement strategy designed to provide customers with the best possible mobile broadband experience, both today and well into the future. Faster 3G speeds will become available as AT&T combines the new technology with our second initiative during 2010 and 2011 to dramatically increase the number of high-speed backhaul connections to cell sites, primarily with fiber-optic connections, adding capacity from cell sites to the AT&T backbone network.

As part of AT&T’s ongoing commitment to deliver the best possible wireless experience, AT&T recently announced the launch of AT&T Mark the Spot, an iPhone app that enables customers to quickly and easily provide feedback on AT&T network performance in a specific location. The new AT&T Mark the Spot app adds to AT&T’s existing network performance data to further fine-tune network investment planning and prioritization moving forward. The app, available today as a free download via the iTunes App Store, enables users to provide valuable feedback with as little as two button clicks.

The GWS data confirms AT&T has a national call retainability rate of 98.68 percent and the nation’s fastest 3G network.

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