NIVS Recognized as Approved Vendor for e-Surfing, the Mobile-communication Service Brand for FMC Services by China Telecom

HUIZHOU, China -- NIVS IntelliMedia Technology Group, Inc., ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products, announced that the Company has been recognized as one of the approved vendors for e-Surfing, the mobile-communication service brand for FMC services by China Telecommunications Corporation (China Telecom, 0728.hk), a mobile-communication services provider in China.

NIVS has signed the agreement with e-Surfing. e-Surfing, as a mobile-communication service brand for FMC services by China Telecom, and one of the 3G GSM/CDMA duo system mobile phone suppliers for China Telecom, shares the China Telecom orders with first tier brand names.

According to China Telecom's 2010 purchasing plan, 8 suppliers have been selected as the approved vendors as its e-surfing 3G GSM/WCDMA duo system phone suppliers: namely, Samsung, Motorola, Sony Ericsson, LG, Huawei, ZTE, Coolpad and NIVS. In 2009, China Telecom purchased 500 million 3G mobile phones from its approved vendors. In 2010, China Telecom is expected to have an annual purchase volume of 1500 million mobile phone pieces, with the orders will be assimilated by these 8 approved vendors.

Mr. Tianfu Li, Chairman and CEO of NIVS, commented, "We are pleased at the opportunity to expand our sales channel to a mobile-communication service provider in China. The recognition from China Telecom indicates NIVS's excellent quality and strong technical backup for our 3G mobile phone products. It is further enhancing our confidence in developing our own branded 3G mobile phones for introduction to the Chinese consumer. We look forward to maximizing the value of the synergies that can be created within the two companies."

About China Telecom

China Telecommunications Corporation (China Telecom), an extra-large State-owned telecom operator in China, one of three mobile phone services providers in China, has been selected into the Top 500 Global Corporations for many years. China Telecom mainly provides integrated information services including the fixed-line telephone, mobile service, Internet connection and applications services. By the end of 2008, China Telecom owned 214 million fixed line telephone subscribers, 35.44 million mobile subscribers, and 47.18 million broadband customers. In May 2009, China Telecom launched its 3G services under its CDMA network, and is the most matured 3G service provider in China.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. Ranked 43rd on Forbes' Top 100 Chinese Research and Development Companies, NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, mobile phone, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.