Tele2: year of the new style

Operator Tele2 has summed up the first year of a new corporate style. According to the company, the introduction of a new corporate identity contributed to subscriber growth and customer loyalty allowed to convey the core values ??of the company to a wide range of customers and a positive impact on business performance. The study showed that in the second quarter of 2012 Tele2 is perceived as the operator with the lowest prices in Russia - so say 60.86% of the respondents (59% in the first quarter of 2012). The new corporate identity has positively affected the confidence index to the quality of customer service, which has grown from 32.82% in the third quarter of 2011 to 38.87% in the second quarter of 2012. The company notes that it has a high index of brand loyalty and willingness to recommend it - more than 57.42% (56.2% in the first quarter). According to Tele2, a new corporate identity helps the company to actively increase its subscriber base and reduce customer churn. According to market research company AC & M Consulting, Tele2 - the Russian leader in the growth of the subscriber base in the first quarter of 2012, the company has connected 309,000 people, and in the second - 691 000. Churn for two quarters in 2012 fell by 10%. less than a year into the new corporate identity translated more than 30% of the 450 single-brand stores. The process of changing corporate identity to be completed by year-end. Business indicators salons after transfer to a new corporate identity, on average, increased by 10-15%. The company plans to open the end of 2012, an additional 30 new single-brand stores, mainly category "flagship."