Samsung expands the brand ATIV

Samsung Electronics has announced the expansion of the brand ATIV, which will now include all of the PC-based operating system Windows. Previously named ATIV issued only tablet PC Samsung ATIV Smart PC. The main purpose of creating a new lineup and a new naming system - not only offer customers advanced product, but also make it a convenient choice and transparent.

According to the company, the new line will be presented ATIV narrower range of models. Instead of hundreds of specifications that were previously available and updated every three months, now the lineup will consist of no more than 40 models that embody the key innovations of the company, and the upgrade will be carried out at a pace that takes into account the needs of customers. This will facilitate, according to the manufacturer, the consumer choice, allowing you to quickly find a model that meets the personal tastes and preferences of each. The design of all solutions will be unified, which will raise awareness of notebooks Samsung.