ATLANTA, -- Arby's lovers across Canada are invited to participate in The Great Canadian Snap and Drive Event, an interactive contest that encourages Arby's fans to visit local restaurants and snap a photo under the iconic Arby's red hat. Prizes include a Suzuki SX4 and Sym HD200 Scooters. TV spots, online banners, a Facebook page and Twitter feeds will support The Great Canadian Snap and Drive Event. Visit snapanddrive.ca for more information and to upload photos. The contest runs now through July 1.
In addition, there will be a daily online sweepstakes to award 38 Sony Ericsson camera phones, where Arby's fans are encouraged to creatively display their patriotism by snapping photos of themselves at their favorite place in Canada or enjoying a Great Canadian sandwich.
"This program is a great way for customers to express their creativity while showcasing what they feel makes Canada great," said Tracey Fletcher, director of marketing, Arby's Restaurant Group, Inc. "We look forward to seeing - and sharing - the photo submissions."
The Great Canadian Snap and Drive Event prizes include:
•Grand prize: Suzuki SX 4
•Secondary prizes: Sym HD200 Scooters (2)
•Daily prizes: 38 camera phones from Sony Ericsson
NO PURCHASE NECESSARY. The contest started on May 25, 2009 at 12:00:01 AM (ET) and closes on July 1, 2009 at 11:59:59 PM (ET). Open to residents of Canada (excluding the Province of Quebec) who have reached the age of majority at the time of entry in the jurisdiction in which he/she resides. Subject to Official Rules, prize descriptions and odds disclosure available at www.snapanddrive.ca.
In addition to the contest, Arby's is offering Canada's favorite Arby's sandwich -- the Great Canadian -- at a special low price of $2.99 through July 1. The sandwich features Arby's classic thinly sliced, oven-roasted roast beef topped with fresh lettuce, tomatoes, red onion, pickles, mustard, ketchup and mayo inside a toasted sesame seed bun.
About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc., based in Atlanta, is the second largest quick-service sandwich chain in the U.S. with more than 3,700 system-wide restaurants. Founded in 1964, Arby's quick service restaurants specialize in slow roasted and freshly sliced roast beef sandwiches as well as Market Fresh(R) deli-style sandwiches, toasted subs, and salads, all with the convenience of a drive-thru. Arby's offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group, Inc. is a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN). To learn more about Arby's, please visit www.arbys.com.
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