T3 Powers On Its Mobile Practice

Partners with iLoop Mobile and Hires Senior Expert.

AUSTIN, Texas, -- As global mobile usage heads toward six billion users, integrated marketing agency T3 is adding a full mobile practice to its arsenal of services designed to build closer connections between customers and brands.

The agency is bringing mobile marketing capabilities in-house to reflect its integrated approach to mobile across strategy, media, creative, analytics and production.

"Given our strong expertise in creating customer experiences online, T3 recognizes that the mobile channel is unique and we are committed to providing consistent and optimized experiences across platforms," said Gay Gaddis, T3 president and CEO.

To deliver optimal mobile experiences for clients and their customers, T3 has partnered with iLoop Mobile, a leading provider of technology and services for mobile marketing. The partnership allows T3 to use iLoop Mobile's platform to create, manage and analyze mobile campaigns. The platform enables control over SMS messaging, mobile site creation, site optimization and other capabilities. T3 will provide native application development.

"We are excited T3 has chosen iLoop Mobile as their mobile partner," said Matt Harris, CEO of iLoop Mobile. "T3 is on the forward edge of interactive marketing, with a strong understanding of the importance of reaching consumers in new ways."

T3 and iLoop share the belief that a successful mobile practice creates effective marketing programs that integrate mobile initiatives and interactivity into the total marketing plan, rather than relying on mobile as a standalone tactic.

T3's investment in mobile reflects the increasing quantity and quality of consumer engagement on mobile devices. According to Nielsen, mobile Internet usage will rise from last year's 38 million users to 104 million in 2010. And CTIA-The Wireless Association reports that a trillion text messages were sent in the United States in 2008.

"We see mobile as connective tissue that ties a range of touch points together," said Ben Gaddis, who recently joined T3 as director of mobile and emerging media strategy. "Mobile is a functional and measurable medium. Our goal is to reach customers wherever they are and measure impact along the way."

Previously vice president of business development at ipsh, Omnicom's mobile agency, Gaddis has developed mobile campaigns for brands such as American Airlines, Nokia, AT&T and Frito Lay.

For more information about T3, visit www.t-3.com or text T3 to 62407.

For more information about iLoop Mobile, visit www.iloopmobile.com.