Tuesday, August 12, 2008

Taiwan market: Taiwan Mobile teams up with Garmin to launch GPS service

Taiwan Mobile (TWM) launched a customized GPS service in the Taiwan market in cooperation with Garmin on August 11.

For a one off payment of NT$1,200 (US$38.5) or 13 monthly payments of NT$100, TWM's mobile subscribers will be able access to the GPS service on more than 70 handsets.

TWM aims to boost the revenues generated by mobile value-added services to 10% of its total revenues by year-end 2008 compared to 9% currently, the Chinese-language Commercial Times quoted TWM sources as indicating.

In other news, sources from Taiwan's handset industry indicated that Garmin and TWM may extend their current cooperation to include Garmin's forthcoming Nuvifone GPS-enabled phone.

Garmin's sales and marketing director for Asia Pacific Tone An, while confirming that Garmin will launch the Nuvifone handsets in the first half of 2009, said that the company is currently in talks with a number of telecom operators regarding the handset.

source

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