AT&T Connects College Basketball Fans with Their Teams via March Madness, Texting and Free Tickets

AT&T's New Texting Sweepstakes Gives Fans a Chance to Win Free Tickets to the Final Four and Stay Updated on Their Teams

As college basketball fans get ready to jump through hoops for March Madness, AT&T* and NCAA® Men's Basketball are taking action to connect fans with their favorite teams — and give these fans a chance to win free tickets to the championship game. AT&T today announced "AT&T Action on Your Phone" NCAA Men's Basketball Final Four® Sweepstakes, a new text messaging promotion that runs now through March 13.

Fans with mobile service from AT&T can send their team's designated keyword to 72645 to join their school's mobile alert list and enter for a chance to win a trip for two to the 2009 NCAA Men's Basketball Final Four. One winner will receive round-trip airfare, a four-night stay at hotel and two tickets to the games in Detroit. In addition to their chance to win, fans who participate will receive weekly mobile alerts about their teams.

Participating schools:
University of California Penn State University
University of Connecticut Rutgers University
Georgia Tech University of Southern California
University of Kansas Stanford University
University of Louisville University of Texas
University of Miami Texas Tech University
University of Michigan University of Washington
Ohio State University University of Wisconsin
University of Oklahoma West Virginia University
University of Oregon

"We're glad to give college basketball fans a fun, easy way to connect with their favorite teams — and with a chance to see the big game," said Tim McGhee, executive director, AT&T Corporate Sponsorships. "This promotion is an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else."

Participating Schools and Keywords:
Cal OSKI Rutgers RU4
GTech Jackets Stanford Stanford
Kansas Kansas Texas TX4
Louisville Ville Texas Tech TTU4
Miami Miami UConn UConn4
Michigan Michigan USC USCHoops
Ohio State Bucks Washington UW4
Oklahoma OU4 Wisconsin Badgers
Oregon Duck4 WVU DANCE
Penn State PSU4

No purchase necessary. Standard messaging rates apply. For details and the Official Rules of the Sweepstakes, including alternate method of entry, visit www.att.net/hoopsrules.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.