With Apple in a product transition period, HTC overtook the US giant in Taiwan in both sales volume and value, according to sources from Taiwan's handset distributors.
In June, HTC claimed a 4.3% share of the Taiwan market in terms of sales volume compared with Apple's 3.1%. For sales value, HTC had a 10% market share compared to Apple's 3.9%. This marks the first time since August 2009 - when Apple introduced the iPhone 3GS in Taiwan - that HTC exceeded Apple in sales, said the sources.
While some Apple supporters in Taiwan are waiting for the iPhone 4's arrival, most likely in September or October, others are expecting new promotion for the iPhone 3GS from carriers, the sources pointed out. With the antenna issue still unresolved and could cause further launching delays in Taiwan, the less "loyal" Apple fans are losing patience during this product transition period.
For the Taiwan market in June, the four handset vendors ahead of HTC by volume were Nokia, Sony Ericsson, Samsung Electronics and LG Electronics with 28%, 19%, 16.7% and 11.8% market shares, respectively, according to the sources.
In terms of sales value, HTC was ranked fourth ahead of LG's 7.2%. The top three were Sony Ericsson, Nokia and Samsung with 25.6%, 22.8% and 15.9%, respectively, the sources added.
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