Life's Bliss(TM) With the Newest Addition From LG Mobile Phones and U.S. Cellular

LG Mobile Phones and U.S. Cellular Launch Unique New Messaging Phone.

SAN DIEGO and CHICAGO, -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and U.S. Cellular announced the all new LG Bliss(TM) available to customers in early September. Equipped with a large 3" touch screen, Bluetooth technology, 2.0 megapixel camera and camcorder, music player and microSD port with 16GB support, all in a sleek, rounded design, LG Bliss will be sure to capture everyone's attention.

LG Bliss is a full touch screen device with a full QWERTY onscreen keyboard, great for emails and texting. Offering the perfect package, LG Bliss includes a full HTML Browser and E-mail Client with new message notifications. The animated screen allows customers to navigate between four customizable home screens making it easier to stay connected with friends. LG Bliss includes Your Navigator, an application that provides all the features of an advanced car navigation system on a wireless phone.

The full music player offers features like background music mode, which allows multitasking while listening to music in the background using Stereo Sound via headset and Bluetooth(R) wireless technology. Customers can also create and manage playlists, and import playlist files in MP3 format on to a microSD card. With 16GB support, it's a great way to expand memory for more music, pictures and videos.

"Together, LG and U.S. Cellular found another way to push the limits," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "LG Bliss' UI technology is not the only feature ahead of its time. The design of this handset has taken the meaning of "sleek" in mobile phones to a new level."

"Our Customers look for the best phones when it comes to design, quality and technology," said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular. "The LG Bliss offers a variety of advanced, user friendly features that help our customers keep up with the latest technology and stay connected anytime, anywhere."

By including easyedge(SM), U.S. Cellular's suite of enhanced wireless data application services, LG Bliss allows customers to send and receive e-mails and provides access to news and weather applications, games and hundreds of other useful applications. The phone comes preloaded with Your Navigator, which provides voice turn-by-turn directions, Tone Room, a ringtone shop with music from every genre and City ID, an enhanced Caller ID feature that displays the city and state of incoming calls.

LG Bliss is available at U.S. Cellular retail locations, or via www.uscellular.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

About U.S. Cellular

The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry(R) Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.