- One Winner Will Receive Business Class Round the World Ticket and US$100,000 to LIVE BORDERLESS(TM) for 80 Days.
LG Electronics (LG), a global leader and technology innovator in consumer electronics, has launched a global campaign to find what people would consider is the ultimate journey on Earth. The person that suggests what the public and a panel of judges agree is a journey that epitomises LG's LIVE BORDERLESS(TM) concept will win business class tickets around the world and US$100,000 to spend on their 80-day odyssey.
The campaign marks the launch of LG's latest design concept LIVE BORDERLESS(TM), a range of flat screen LCD TVs that use new technology to reduce the screen surround or bezel, and use an edge-to-edge glass panel to enhance the screen's sleek design attributes. The new technology marks a radical departure from traditional LCD panel screen design.
"LIVE BORDERESS(TM) can mean different things to different people and we want to find the person that captures the very essence of the concept. One person may believe that to LIVE BORDERLESS(TM) means to visit every country in the world, another may regard it as being able to travel pole to pole and yet another may determine it means helping people across the world have a better life," said Mr H.S Paik, President of LG Electronics Gulf FZE.
A dedicated website, http://www.liveborderless.net, has been set up by LG to allow people to enter the search. The online site will ask people to describe what they would do if they won the business class tickets around the world and US$100,000. Entries may be made by either uploading a video or a written essay.
"We want people to explore their imagination and tell us what they would do to LIVE BORDERLESS(TM)," said Mr H.S Paik.
"The public will be asked to vote for their favourite entries and a short-list of six will then be assessed by our judging panel who will consider which entrant epitomises the LIVE BORDERLESS(TM) concept."
The global hunt for the ultimate journey will conclude in March 2010 when LGE will announce the winner.
Entries for LG Electronics' LIVE BORDERLESS(TM) campaign can be made either by one minute video or a written entry of up to 300 words on LG Electronics' dedicated website http://www.liveborderless.net.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience
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